Why doesn't it say lightning cord on your Apple lightning cable packaging?

QOn the website and Amazon store, it says lightning cable/iPhone charge cable, but on the packaging, there is no wording or logo to show that it is a lightning cable.

A: Please note that Apple does not permit any 3rd party vendor to print "Apple" or "Lightning" on product packaging. If you happen to see those on another 3rd party product's packaging, that's an infringement of Apple's copyright and trademark. For Apple certified 3rd party products, the MFi (short for Made for iPhone/iPad/iPod) wording and logo are allowed on the packaging. Our packaging is compliant with Apple's copyright and trademark. This Lightning cable you bought is Apple certified. You can verify its Apple certification status by visiting https://mfi.apple.com/MFiWeb/getAPS and enter "AL811" in the Model field.

 

Apple iPhone lightning cable

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